Susanne and Felix Puello founded Haibike in 1995 as a performance brand of the Winora Group in Schweinfurt. While the bikes were initially sold under the Winora name, the Haibike brand developed enormously, especially in terms of technology. the breakthrough came in 2010 with the presentation of the Haibike eQ Xduro at the Eurobike trade fair. Demand for the first e-mountain bike that is truly suitable for off-road use quickly outstripped supply, and so the promising technology and style were copied multiple times.
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To date, Haibike has already set several milestones in the field of e-bikes, which is impressively underpinned by winning several product design and innovation awards. In 2014, the next highlight will be presented at the Eurobike: The world's first carbon e-fully with a mid-mounted motor and at the same time the beginning of an era – carbon frames in the e-bike sector. The next step is the integration of the motor and battery into the frame, which not only reduces the visual size, but also makes the design even more attractive. In 2016, Haibike integrated the display into the stem, which not only better protects the display unit against damage but also integrates it perfectly into the design.
Also in 2016, Haibike introduces eConnect, a small unit integrated into the bike that sends and receives data. With functions such as route recording, theft monitoring and bike location, Haibike is once again the first to pave the way for the smart ePerformance bike. Due to innovations such as eConnect and numerous other new developments, Haibike is a real pioneer and trendsetter, especially in the field of e-bikes.